Professional Practice

What legal and ethical constraints did you have to consider?

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6.1

You must consider.......

Who you have used in your video and if you have their permission.
Provide evidence (letter, disclaimer form, email etc...)

How have you represented groups or individuals in your film?
Have you been fair? Have you avoided stereotyping?

Consider the OFCOM Broadcasting Code s

Which codes would you have to consider?

Did you have to change any of your ideas because you felt they may contravene one or several of the codes?

Choose 3 or 4 of the codes and explain that you are aware of the conditions of the codes and that you are satisfied that you are abiding by the rules.

How does your work relate to past and current practice?

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6.2 To evaluate

your work in

relation to past

and current

practice

In your early work for Unit 4 you will have investigated work produced in

the medium in which you are working. As part of your later research you

should have gathered examples of work in the same genre and format as

your proposed project, including both current examples and examples from

the past. You must now analyse that work, looking at such things as:

• content

• structure

• codes and conventions

• styles

• use of technology.

You will then compare your own work to this material, considering such

things as:

• similarities and dissimilarities in content and structure

• whether you have followed or departed from the codes and

conventions

• how you have used the technology to realise your intentions

• how you have adapted, followed or departed from the styles

• how your work fits into the development of this genre or form.

How well did you manage the production process?

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6.3 To assess how

well you have

managed the

production

process

Whether you worked in a group or on your own, you need to evaluate how

well you organised your practical activity (your ‘practice’) and managed

the production management process relevant to the medium in which you

have worked — where things went well and where things went not so well.

Where things went well you should try to determine what the factors were

which contributed to your success. Where things went wrong you should

look at why, and what you did to recover the situation.

If you have done any work in a group you should get together with your

team-mates and do an honest assessment of how well things went and how

effectively you worked together.

In order to assess how well you have worked on your own you could ask

your friends or your teachers to help you look objectively at your

production management.

In either case, you need to look at such things as:

• time management

• whether things were done in the right order

• how productive working sessions were

• what factors affected how well you worked

• how you responded to unforeseen circumstances, difficulties and

problems.

Production : Evaluation : PartcofPD Purpose : Did you actually achieve your purpose? Your own personal opinion.

NOW : You must gather audience feedback by playing your video to a group of people from your target audience.

You should then write under the following headings :

Audience: What did they say about your video …. how did they react….. did they get the preferred reading or did they take a negotiated reading… or was it oppositional? Use other audience language … primary target audience etc…. use %ages if you have used a questionnaire to collect opinions.

Representation issues: Did you give positive messages… or negative …. were you biased? Did your video only include boys/girls or both? Were different ethnic groups included in your plans? If not, why not? How did your music track add to the mood of the piece? Were the locations appropriate to the video? Why? Why not? Was the language appropriate for your target audience? Did your video look realistic for the genre?

Technical issues: What were the levels like? Voice? Music? Did you cut off anyone’s voice when you edited the film? If you did, how could you solve this next time? Was the camerawork o.k.? Why? Why not? Was there enough variety to keep your audience interested? Was an external microphone used? Why? Why not? Was your editing o.k.? Have you used suitable transitions between the clips? Did you choose the best font for the titles/captions/credits?

Conventions/Narrative: What do you think was typical of this genre? Make a list. What would be the same in a similar professional product? Do they have any advantages over you? Features of good narrative include........ enigma.... , equilibrium, disruption, resolution, hero, villain.... did you use any of them? Would you regard your story as single strand or multi-strand?

Own performance... self evaluation: Did you learn any new skills? How do you think you did? ..... strengths.... weaknesses. Were you a good team member? Why? Did you argue or were you prepared to listen to the opinion of others?

Future targets: What would you improve on next time? Produce a brainstorm of ideas for 1. PROMOTING your video.. 2. DISTRIBUTING it… Which ‘laws/controls’ might you need to consider? OFCOM.
Check out he OFCOM broadcasting codes and make sure you are not breaking any of them.
Choose one code and explain why you would have to be careful not to break it. Use the link below.
OFCOM Broadcast Codes
You may like to visit the MCPS WEBSITE (Mechanical Copyright Protection Society) to find out more.
If you have used commercial music, what would you have pay and who?

Did you achieve your intentions?

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6.4 To evaluate how successfully you achieved your intentions

Whilst your own thoughts about what you have achieved are important (so

long as you are genuinely self-critical) what is far more important in the

commercial world of the media is what other people think of your work.

You must learn how to do this.

You will need to get responses to your work from a variety of sources.

Possible sources are:

• your teachers

• your client (if you had one)

• your class-mates

• audience responses (obtained though focus groups, questionnaires,

one-to-one interviews, etc).

Having gathered these responses you must assess them as honestly and as

objectively as possible.

You need to consider such matters as:

• the suitability of your product for its intended audience

• its technical quality

• its aesthetic quality — that is, whether it looks or sounds good.