6.3 To assess how
well you have
managed the
production
process
Whether you worked in a group or on your own, you need to evaluate how
well you organised your practical activity (your ‘practice’) and managed
the production management process relevant to the medium in which you
have worked — where things went well and where things went not so well.
Where things went well you should try to determine what the factors were
which contributed to your success. Where things went wrong you should
look at why, and what you did to recover the situation.
If you have done any work in a group you should get together with your
team-mates and do an honest assessment of how well things went and how
effectively you worked together.
In order to assess how well you have worked on your own you could ask
your friends or your teachers to help you look objectively at your
production management.
In either case, you need to look at such things as:
• time management
• whether things were done in the right order
• how productive working sessions were
• what factors affected how well you worked
• how you responded to unforeseen circumstances, difficulties and
problems.
Production : Evaluation : PartcofPD Purpose : Did you actually achieve your purpose? Your own personal opinion.
NOW : You must gather audience feedback by playing your video to a group of people from your target audience.
You should then write under the following headings :
Audience: What did they say about your video …. how did they react….. did they get the preferred reading or did they take a negotiated reading… or was it oppositional? Use other audience language … primary target audience etc…. use %ages if you have used a questionnaire to collect opinions.
Representation issues: Did you give positive messages… or negative …. were you biased? Did your video only include boys/girls or both? Were different ethnic groups included in your plans? If not, why not? How did your music track add to the mood of the piece? Were the locations appropriate to the video? Why? Why not? Was the language appropriate for your target audience? Did your video look realistic for the genre?
Technical issues: What were the levels like? Voice? Music? Did you cut off anyone’s voice when you edited the film? If you did, how could you solve this next time? Was the camerawork o.k.? Why? Why not? Was there enough variety to keep your audience interested? Was an external microphone used? Why? Why not? Was your editing o.k.? Have you used suitable transitions between the clips? Did you choose the best font for the titles/captions/credits?
Conventions/Narrative: What do you think was typical of this genre? Make a list. What would be the same in a similar professional product? Do they have any advantages over you? Features of good narrative include........ enigma.... , equilibrium, disruption, resolution, hero, villain.... did you use any of them? Would you regard your story as single strand or multi-strand?
Own performance... self evaluation: Did you learn any new skills? How do you think you did? ..... strengths.... weaknesses. Were you a good team member? Why? Did you argue or were you prepared to listen to the opinion of others?
Future targets: What would you improve on next time? Produce a brainstorm of ideas for 1. PROMOTING your video.. 2. DISTRIBUTING it… Which ‘laws/controls’ might you need to consider? OFCOM.
Check out he OFCOM broadcasting codes and make sure you are not breaking any of them.
Choose one code and explain why you would have to be careful not to break it. Use the link below.
OFCOM Broadcast Codes
You may like to visit the MCPS WEBSITE (Mechanical Copyright Protection Society) to find out more.
If you have used commercial music, what would you have pay and who?